There are two ways to write a communication plan. The first is to create it on the fly and hope it works.  The second is to develop an...

When a crisis hits, one of the first things an organization must do is identify the spokesperson. Who will your spokesperson in a crisis...

With so many amazing tools to reach stakeholders, companies often skip over the strategic communications planning phase in a rush to grow...

In this post, we learn from the PR mistakes Chris Licht and CNN made when Licht was hired as the new CEO. First rule, engage employees.

Update 5/31/2023: Yesterday, NEDA faced a new issue related to its Tessa chatbot. NEDA responded, but I am sure they would like a redo....

Within 24 hours, I listened to two interviews on National Public Radio in which the individuals interviewed sounded as if they were still...

How many times have you left a presentation or meeting and asked yourself, “What was the point?” I know I have. It can be a meeting at my...

Don't wait until a crisis hits to start telling your story Often, by the time clients contact me, they are in the midst of a crisis. A...

Seven tips for working with the media Since I launched my own PR consultancy, I have had the opportunity to go back to my roots and write...

what can your organization do if it doesn’t have a plan? Follow the 10-step process below to meet any crisis head on, and, when the crisis i

When I was director of public relations at Raleigh-Durham International Airport in North Carolina, a plane went down in Charlotte. Almost...